Oct 11
3
Experience is the one barrier to entry that everyone thinks they have in the bag, yet so few seem to be able to really execute. Strategy is how you’re going to gain new clients and market yourself, as well as how you’re going to keep client retention rates up. It’s a tough SEO market, especially in larger cities. There is a lot of competition out there, including large advertising conglomerates, other SEO firms, independent consultants, black hat companies and overseas companies that have a price advantage, and the increasing trend of companies taking their SEO efforts in-house. Despite all of this competition, there is certainly work to vie for. The popularity of digital marketing is growing much faster than all of your competition combined can rack up clientele, and for those skilled enough at marketing themselves, there is plenty of work to go around. Since you’re a new firm with (presumably) very little money, you’re going to need to put your alleged inbound marketing skills to the test
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Crushing Barriers to Launching an SEO Firm — Part 3: Strategy